Irish Spring: Expanding What Customers See
Irish Spring markets itself only as a personal hygiene product, although customers already use the bar for purposes such as neutralizing odors, garden protection and freshening shoes. Team 142 saw an opportunity to communicate value beyond the shower and reach a broader audience.
SLIDES 4–6 · SITUATION, BACKGROUND, ANALYSISAn influencer campaign (#MoreThanAShower) to demonstrate validated uses, a “Beyond the Bar” website hub to explain them and collect customer tips, and a phased 12-week pilot with a $502,000 planning budget. The plan asks for pilot approval, with expansion decided at Week 12.
SLIDES 7–12, 14 · RECOMMENDATIONS, TIMELINE, BUDGET, CONCLUSIONMy slide defines how the team would know the plan is working: one outcome measure for each recommendation, a proposed Week 12 target, the evaluation method, an owner, and a decision rule for whether to expand or refine.
SLIDE 13 · CREDITED TO JACOB BUGGIEMy contribution to a team communication plan focused on evaluating awareness, engagement, and feedback during a proposed 12-week campaign.
Connecting communication objectives to measurable indicators and explaining an evaluation approach.
Shows how I organize a business goal into practical measures, a skill I want to develop further in real estate.
- Isaac GrahamSituation, background & analysis4–6
- Piper DavisRecommendation 01 · influencer campaign7–9
- Kyle AmesRecommendation 02 · website hub; conclusion10, 14
- Olivia TesiPhased rollout timeline11
- Bohan XuPilot budget12
- Jacob BuggieKey performance indicators13



